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Every review here has to earn its place.
72-hour cooling-off period for negative reviews Verified against a real purchase Reviewers carry a score
For businesses

Resolve the problem before the review goes live.

A negative review is held for 72 hours before it appears. During those three days, you can contact the customer, understand what went wrong and try to resolve the problem. When the 72 hours are up, the review publishes whether the issue was resolved or not. Everything said during that time is kept on the record, because how both sides handle the complaint matters too. More on that below.

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Reviewer reputation

Accountability goes both ways.

A reviewer’s trust score is built from their own record: how much they have written, how useful other readers found it, and how they responded when a business tried to resolve a complaint. But accountability runs both ways. The same conversation remains on the business’s profile, so readers can see whether the reviewer engaged fairly and whether the business made a genuine effort to put things right. Both sides are judged by how they handled the complaint.

Getting started

How it works

01
Claim your listing

Find your business or add it. Free, no card required.

02
Invite your customers

Send review requests by email. Each request is linked to a real customer purchase.

03
Reply to every review

Your reply appears under the review and forms part of your profile.

Let's Talk Plans and Pricing

Join early and your price is locked in for life
Billing
Monthly Yearly · 2 months free
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Review screening

Every review is checked before it publishes.

Every review is screened automatically before it appears. Anything the system cannot verify is held and read by a person. If it is fraudulent, it does not publish.

Sentiment analysis
Reads the tone behind the words, not just the star rating.
Machine learning
Trained on millions of reviews, so it recognises the patterns people miss.
Historical data
Weighs the review against everything that came before it.
User behaviour
Looks at how the account behaves, not only what it wrote.
Analysis this week
Reviews screened18,402
Held for human review312
Removed as fraudulent74
18,402 reviews screened. 312 (1.7%) held for human review, of which 238 were reinstated and 74 (0.4% of all screened) removed as fraudulent. Daily volume peaked on Friday at 3,020. SCREENING OUTCOMES 18,402 reviews screened this week 98.3% published with no human involved 238 reinstated after review — 76% of those held 74 removed as fraudulent — 24% of those held 312 held Monday — 2,380 screened Tuesday — 2,610 screened Wednesday — 2,740 screened Thursday — 2,890 screened Friday — 3,020 screened Saturday — 2,450 screened Sunday — 2,312 screened MonTueWed ThuFriSatSun 238 reinstated 74 removed 0.4% of everything screened
Flagged reviews are held for human review before removal. Every action is logged.

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