A negative review is held for 72 hours before it appears. During those three days, you can contact the customer, understand what went wrong and try to resolve the problem. When the 72 hours are up, the review publishes whether the issue was resolved or not. Everything said during that time is kept on the record, because how both sides handle the complaint matters too. More on that below.
A reviewer’s trust score is built from their own record: how much they have written, how useful other readers found it, and how they responded when a business tried to resolve a complaint. But accountability runs both ways. The same conversation remains on the business’s profile, so readers can see whether the reviewer engaged fairly and whether the business made a genuine effort to put things right. Both sides are judged by how they handled the complaint.
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Your reply appears under the review and forms part of your profile.
Every review is screened automatically before it appears. Anything the system cannot verify is held and read by a person. If it is fraudulent, it does not publish.
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