Anyone can read. Verified customers write. Businesses answer in public. And every review is checked before it publishes — that is the whole idea.
A customer writes it on their own, or a business invites them by email or text after a purchase or a job. Either way it is tied to a real purchase or engagement — that is what makes it a verified review.
Four signals run on every review before it appears: the sentiment behind the words, machine-learning patterns, the history of the business and the reviewer, and how the account behaves. Anything the system cannot verify is held and read by a person. Fraud does not publish.
A negative review is held for 72 hours first, so the business can contact the customer and try to put it right. Then it publishes whether or not that worked, with the business’s reply under it and everything said in between kept on the record.
Every review, every reply and every trust score is visible to anyone. There is no private tier of reviews and no way to buy a better score.
Anyone can flag a review. A flagged review is hidden while our integrity team investigates, and the outcome is written into the business’s trust and safety record.
A plan is one price a month. Collecting more reviews, good or bad, never costs a business more — so there is no reason to hold any back.
The guidelines say what is allowed, and the Help Center answers the rest.